Where K-Beauty Shines Brightest
Market Overview
USD 28 bn
2024 Market Size
USD 48.5 bn
2033 Projection
No.1
Fastest-Growing Market
in Asia-Pacific
80%
Consumers Discover
Beauty Brands via Social Media
Rapid expansion of clean beauty, natural and vegan categories
Growing premium segment (luxury beauty fastest-growing)
K-Beauty's Competitive Edge in India
Strong brand image combining quality innovation with accessible pricing
Major K-Beauty brands (Amorepacific, Innisfree and others) scaling up their India presence
At 'Korea Street Fair 2025' in New Delhi, K-Beauty products sold out entirely
Explosive demand for skincare, sheet masks and sun care — categories where Korea leads globally
KoINDEX 2024 Beauty Sector Results
Exhibitors
108
Life Style combined
* In 2024, Beauty, Food and Others were combined under 'Life Style'. From 2026, Beauty and Food will operate as separate concurrent exhibitions.
Exhibit Categories
Skincare
Colour Cosmetics
Aesthetics & Beauty Devices
Hair & Nail
Body & Fragrance
Inner Beauty
OEM/ODM
Packaging & Ingredients
Smart Beauty
Medical Beauty
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